So I thought, why not create it!” Why was the sustainability factor so important to you? I think ultimately what I was looking for personally didn’t exist: a sustainable brand stripped of all unnecessary packaging that has incredible formulas and smells great, and most importantly, gives you great hair days. “I had been thinking about creating a hair-care brand for some time, and I’ve also had the honor of serving as an ambassador for a few iconic hair brands like Pantene. What inspired you to launch your own brand? It’s just really simple-eight essentials you can use on a regular basis.”Ī post shared by Priyanka Chopra Jonas Let’s talk about Anomaly. That’s why Anomaly is not a professional line with all the complicated products. But my routine is pretty simple-I wash, condition and alternate a few times a week with a hair mask. I feel really good when I can put my hands through my hair. My hair gets oily and grimy-I hate the feeling of too much product in my hair-and I love that clean, fresh feeling. “I’m actually someone who loves washing my hair every day. That means my hair is treated with hot products and blow-dried every single day, and having seen the damage that does, I leaned into wanting to take care of it and protect it as much as I could so it could survive all of that.” But you wash and condition it yourself? It’s not the most convenient part of it, but it comes with the territory. “Out of 365 days, I probably have my hair done almost 320 days. Maybe that’s why I have so much of it.” How often do you actually do your own hair? Her logic was that when you shave it, the hair comes back thicker. I was born bald, and my grandmother was really freaked out about me having no hair or having thin hair because Indian hair should be voluptuous, so my aunt shaved my hair three times. It’s actually a ceremonious festival called Mundan, and it was done to me. In many regions of the country, before a child is a year old, their hair is shaved off to remove baby hair so that new, thick, luscious hair can grow. “Where I’m from in India, we make a big deal about our first haircut. You’ve said your relationship with your hair is very personal. Actress, producer, author-her new memoir Unfinished has rave reviews- and now beauty entrepreneur with the debut of her new sustainable hair-care brand Anomaly, Priyanka Chopra Jonas is not only sitting on top of the world, but also trying to make it a better place.
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